Big SEO Wins with Internal Linking (And Why It’s Easier Than You Think!)

Let's be real. You may not know what internal linking is let alone what it can do. If you do know what it is, you may be thinking it's not the flashiest SEO tactic. But guess what? It may just be one of the most powerful tools out there! When you do internal linking correctly, you can see major gains on your SERP dominance! It helps Google understand your site and what pages to prioritize together.

So, if you’re ready to rank higher, improve user engagement, and make your site structure rock-solid, buckle up. We’re diving into the essentials of a great internal linking strategy that’s easy to implement and packed with benefits.

Why Internal Linking is Gold for SEO

In the simplest terms, internal links are the connective tissue of your website, guiding both users and search engines to your most valuable content. Picture your website like a road map. Each internal link is like a signpost directing users where you want them to go, ensuring no page becomes a forgotten corner on your site.

How to Build an Internal Linking Strategy That Works

Step 1: Identify Your Most Important Pages

Start by figuring out which pages matter most for your goals. These might be key service pages, high-converting blog posts, or essential product pages. These are the pages you want users and search engines to find easily.

Pro Tip: Use Google Analytics to identify your top traffic drivers and most engaging pages. Ask yourself:

• Which pages drive the most conversions?
• What blog posts get the most engagement?
• What pages align best with my SEO goals?

Step 2: Use Descriptive Anchor Text

When adding links, be clear and descriptive. Generic phrases like "click here" don’t tell search engines or users much. Instead, use anchor text that describes what the linked page is about, such as “learn more about on-page SEO” or “discover SEO tips for small businesses.” This gives Google more context and helps users find exactly what they’re looking for.

Anchor Text Tips:

• Be specific – The anchor text should clearly relate to the linked page.
• Keep it natural – Don’t force keywords; make it sound natural.
• Switch it up – Google likes variety, so avoid using the same anchor text everywhere.

Step 3: Link from High-Authority Pages

Not all pages on your site carry the same weight. Pages with more traffic or backlinks are seen as more authoritative by Google. Linking from these high-authority pages to other, less-visible parts of your site can pass authority (or "link juice") to boost their rankings.

How to Do It:

• Identify your top-performing pages in Google Analytics.
• Find opportunities to add internal links from these pages to other key pages.
• Don’t overdo it – Aim for 2-5 relevant links per high-authority page to avoid looking spammy.

Step 4: Create a Content Hub with Related Links

If you have a cluster of related articles, link them together to create a content hub. For example, link a series of SEO strategy posts to a “Beginner’s Guide to SEO” page. This not only makes it easier for users to explore related content but also signals to Google that your site is an authority on the topic.

Content Hub Tips:

• Select a “pillar” page as the hub’s main page.
• Link all related articles to the pillar and vice versa.
• Keep the hub fresh by adding links to new content.

Step 5: Regularly Audit Your Internal Links

Internal linking isn’t a one-and-done deal. As you publish new content or update old pages, auditing your internal links helps keep everything connected. Broken or outdated links not only hurt SEO but can also frustrate users.

Internal Link Audit Checklist:

• Use tools like Screaming Frog or Ahrefs to catch and fix broken links.
• Find pages with too few links pointing to them (they might need some love!).
• Ensure your top pages have plenty of internal links from relevant content.

Quality Over Quantity: Internal Links

When it comes to internal links, it’s all about strategy. You don’t need dozens of links to make an impact—just a few well-placed ones that guide users naturally through your site. Think of it as creating a smooth, intuitive trail that both users and search engines can follow.

Internal linking might not be as glamorous as some other SEO tactics, but the results speak for themselves. Unlike backlinks, you don’t have to depend on anyone else. You have full control over where your links go, which means you can build a solid strategy from the ground up. And if you do it right, you’ll see better rankings, longer user sessions, and a much more cohesive site structure.

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